Wolf Creek Blankets

2023-2025

Wolf Creek Blankets creates cozy, gift-worthy blankets designed to comfort, calm, and elevate everyday moments with warmth and care.

Branding

Copywriter

Designer

Strategist

Model

The Problem

Wolf Creek had a great product, a soft, giftable blanket, but no brand story to match. People didn’t yet see it as their go-to gift for someone healing, grieving, or simply needing comfort.

The Insight

Gifting is emotional. People want to offer more than something useful. They want to give comfort, presence, and peace of mind. The brand needed to reflect that, from typography to packaging.

The Solution

We repositioned Wolf Creek as a brand that feels like a hug. Through warm, poetic language, calming visuals, and thoughtful packaging, every detail now speaks to care, beauty, and connection.