Furby
Popular 90s Toy Failed
Children, adults, and the U.S. Government (seriously, they were banned from the Pentagon and NSA property) were, understandably, freaked out by Furby.
(1/3)
The Internet Brought Them Back
Through creepy stories and edits, the resurgence of the long hated Furby brand was spectacular.
(2/3)
Change the Audience
The solution was simple: Target adult horror fans. By appealing to the Ouija board users and Friday the 13th fanatics, we could leverage existing nostalgia and current hype to give this children’s toy a new life. You could even call it, an Occult Classic.
(3/3)
Bilboard
If you don’t understand something, try looking at it from a new perspective.
Front Side
Backside
Backside
Poster
If you feel like you might be being watched, you probably are.
Motion detection eyes
Bench
Be careful where you sit.
Face on
Sitting down
Looking under
A full spread of details for a experiential event staring our favorite furry friend.
Haunted Toy Store leads you through a series of horrifying mazes and jump-scares filled with surgically modified Furbys. As you find your way through the labyrinth, you are stalked by a bloodthirsty Furby who wants to play... with your spinal cord.
