In-Store Programs
Client
Amazon Fresh
Role
Copywriting, Editing, and Strategy
Year 2023-2024
1/3
Produce Signage
To be polite, our previous produce signs were boring and pointless. It was glorified decoration.
But copy is not decoration.
Customers want inspiration for what to do with food. They want to know,“what kind of meals can I make with this?”
So we made new signs with this in mind.
2/3
Ready Ripe Now Program
Previously called “Last Chance Produce”, this in-store fixture has bags packed with discounted produce that is soon to expire. So, how do we make expiring produce sound appetizing?
Like this.
3/3
Fruit Freebies for Kids
The Kids Club program establishes a relationship with shoppers’ children. Children can grab free fruit from the farm stand.
Our job was to name the program something clear but fun.
