New Store Openings
Copywriter
Strategist
The Problem
We were tasked with creating a toolkit to launch 52 new Amazon Fresh stores. One toolkit. Dozens of markets. Big job.
The Insight
New stores need buzz. So we built a voice that’s fun, inviting, and packed with personality—showcasing everything customers already love about Amazon Fresh: low prices, convenience, and serious selection.
The Solution
Our out-of-home signage makes people look and smile. Witty, human headlines meet clean, bold design that feels fresh, friendly, and unmistakably Amazon. Smart, playful, and unmistakably Amazon.
