Bag
2024-2025
Copywriter
Bag
The Problem
Our existing produce signs weren’t doing much. Just product name, icon, done. They looked fine, but offered no real value. A missed opportunity in a space where every touchpoint is a chance to guide behavior.
The Insight
Shoppers aren’t just identifying ingredients, they’re planning meals. Shoppers don’t just want to know what something is. Standing in front of a wall of vegetables, they’re thinking, “What can I make with this?”. We saw a chance to meet them in that moment.
The Solution
We rewrote the role of signage to inspire action. Each sign now offers a quick, craveable meal idea helping shoppers instantly see the “what’s for dinner” potential in every item and making it easier to add to cart.
