Syd White

Creating memorable brands for small* businesses.

Through smart strategy and standout design I help businesses grab attention, spark loyalty, and get results.

*big business too! size doesn’t matter here

Clients

Clients

Signature Branding Package

The Full Branding Journey

Our full branding journey is for bold entrepreneurs ready to build a brand that lasts, lands, and leaves the competition in the dust. We start with strategy: understanding your audience, defining your edge, and crafting a message that lands with clarity and charisma. Then comes the magic. We create visuals and messaging that match your vibe, design that brings your story to life, and a brand that feels just right on every platform you touch.

If you're ready to amplify your brand’s presence, message, and yes, your revenue, it starts right here.

What it incudes

  • In this 90-minute call (or IRL coffee if you’re local), we’ll dive into what makes your brand tick. We’ll cover purpose, possibilities, timelines, and all the key details to see if we’re the right fit to build something brilliant together.

  • We’ll pinpoint your audience, size up the competition, and uncover the gaps your brand can confidently fill. It’s part gut check, part strategy deep-dive to get a better understanding of where and how your brand should show up.

  • This is where your brand defines itself. We’ll craft the statements that define your brand, what it stands for, and why the audience should care.

    • Vision – Why your brand exists

    • Mission – How your brand is changing the game

    • Value Proposition – What your brand offers

    • Tagline – Your brand’s essence in one line

    • Brand Values – Your core beliefs

  • This is where your brand starts to look and sound like you want it to. We’ll define your tone of voice, then bring it to life visually with a curated moodboard and your full creative system:

    • Primary logo, secondary logo, and brand mark

    • Curated color palette and type suite

    • Photo direction with image selects

    • Supporting graphics like illustrations, patterns, or stickers

    • Business cards

    • 3 social templates

    • Out of home signage

      Got something else in mind? We’ll chat about it on our discovery call.

    • Website design is a package separate from the full branding journey.

  • Your brand bible: one clear, comprehensive guide to keep your identity cohesive across every platform.

Spark Brand Magic

We make brand magic

Brand magic happens when strategy and design amplify each other. It’s the moment your message feels clear, your visuals feel right, and your audience instantly connects. Strategy gives your brand purpose, design gives it power, working together to create a spark that makes your brand unforgettable.

That’s the magic we create together.

Website Design Package

Website Upgrade

Already have a brand, but your site’s not doing it justice? This package is all about refining what’s there. We elevate your visuals, aligning your layout with your brand’s tone, and integrating strategic upgrades that bring the whole experience to life. No full rebrand needed, just a high-impact refresh.

Craving a website redesign?

Social Media Package

Social Media

Let’s turn your feed into a vibe. This package is all about refining your brand’s presence across any and all social platforms. We’ll build out custom templates, filter treatments, photography and videography direction , and styling suggestions that actually connect with your audience. It’s not just about looking good, it’s about feeling right and making people stop the scroll.

Stop customers from scrolling past you.

Store Design Package

Store Interior Design

This is all about turning your physical space into an extension of your brand. We’ll reimagine your layout, signage, and ambiance to create an environment that feels welcoming, on-brand, and worth talking about. Think mood, flow, and function crafted to make customers feel good, stay longer, and spread the word.

Feng Shui your store.

Packaging Design Package

Packaging Design

This is all about turning your physical space into an extension of your brand. We’ll reimagine your layout, signage, and ambiance to create an environment that feels welcoming, on-brand, and worth talking about. Think mood, flow, and function crafted to make customers feel good, stay longer, and spread the word.

Packaging is the face of your item.

Let’s Build!

From conceptualizing to constructing, we’re ready to design your architectural dream. We promise a client-centric approach that empowers ideas, eases concerns, and delivers quality craftsmanship we’ll all be proud of.


BUSINESS hours

weekdays
tuesday - thursday
11Am-9pm

weekends
friday - Sunday
12pm-11pm

location

123 demo St.
new york
NY 12345 USA

siteMAP

CONNECT WITH US

TUESDAY - THURSDAY: 11AM-9PM

FRIDAY - SUNDAY: 12PM-11PM

TUESDAY - THURSDAY: 11AM-9PM ✸ FRIDAY - SUNDAY: 12PM-11PM ✸